Traydstream arm in India to service Global Banks and Corporates as Centre for Trade and Technology Expertise

As seen on Global Trade Review

Traydstream, a UK-based fintech company that aims to digitalise and automate trade finance, has opened a new office in India, its first global servicing hub for its trade, technology and client service operations.

The entity will house experts in the disciplines of trade and technology to support the ongoing development of Traydstream’s proposition, as well as servicing clients around the world.

Launched last year, the fintech firm’s solution digitalises trade documents and automates regulatory compliance screening using artificial intelligence (AI) and optical character recognition (OCR) technology.

Traydstream’s CEO, Sameer Sehgal, tells GTR the company has been talking to a number of industry seniors and is looking to announce its director of operation and the office’s executive team soon.

He says the creation of an India entity was a “natural decision” for the company.

“Over the last few decades India has firmly established itself as a leader in the tech and software industry and as a primary offshore processor for trade for organisations around the world. It’s got a deep bench strength of trade and banking professionals focussed on operations, something which we found extremely attractive,” he explains.

Based in Mumbai, the new entity will be able to serve clients 24/7, together with the office in London, Sehgal adds.

Traydstream’s solution consists of three key modules: an OCR engine, which uses AI to read, scan and instantly structure and store paper-based information digitally; a rule-checking function; and a compliance engine that utilises machine learning algorithms to verify and scrutinise for compliance with international trading rules and regulations.

The company is currently in varying stages of discussions, including undertaking pilots and proofs of concept, with almost 50 banks and corporates around the world. Around 15 of them are based in Asia.

UK Digital Experience Awards 2017: Finalists Revealed

The UK Digital Experience Awards 2017 are to take place at London’s Wembley Stadium in what promises to be one of the most thrilling industry events this year.

Celebrating the very best in organisations that offer an exceptional digital experience for their valued customers, the awards will now be hosted earlier than planned at the famous London venue on November 22, in conjunction with the UK Business Awards

Finalists will compete in 18 categories for awards including best Omni-Channel Experience, best SEO, and best Mobile Strategy.

Entrants will be scrutinized by a judging panel featuring some of the sharpest industry minds, who will be examining the businesses’ digital experience portfolio and scoring according to strict criteria.

The gala event – which is being held by Awards International with the valued support of partners Barnardo’s, CXM, and Cranfield School of Management – is also shaping up to be one of the calendar’s key networking opportunities, ensuring that every attendee walks away with something valuable, even if it’s not one of the sought-after awards trophies.

Following the announcement of this year’s finalists, Awards International CEO Neil Skehel said: “Digital Experience is fast becoming one of the most important fields for businesses right across the globe. Today’s customers expect a lot from firms when it comes to offering a digital pathway, and if they can’t keep up they will be left behind.

“These awards are a way of showcasing the most innovative and exceptional firms, whose Digital Experience for customers is second-to-none at a time of rapid change and ruthless competition.

“It’s also fantastic to be able to bring the DX Awards to a new and bigger venue, the world-famous Wembley Stadium. It’s going to be a hugely exciting day for celebrating what makes UK businesses among the best on Earth for communication with their customers.”


Financial Services and Fintech Award:

Brilliant Basics

Divido Financial Services Ltd


Tempcover Ltd


Not for Profit and Charity Award:

GRIT Digital on behalf of The Association of Independent Museums

RHP Group

Xaxis on behalf of GlobalGiving

Yoyo Design on behalf of England Athletics

Best Online User Experience B2B:

Orange Bus

Sage in partnership with Valtech

Lloyds Banking Group (AO&O)

Thompson Reuters

Best Online User Experience B2C Award:

Absolute Design Association Ltd on behalf of 3P Direct Ltd


Foundit on behalf of Amara

Hallam Internet on behalf of Virtual Runner

Virgin Money

Business Transformation Award:

Business Stream in partnership with Cap Gemini

Cardiff and Vale College, Wales in partnership with PwC UK

Sage in partnership with Valtech

Vortex Commerce Ltd on behalf of AKW

Business Transformation Award:

Business Stream in partnership with Cap Gemini

Cardiff and Vale College, Wales in partnership with PwC UK

Sage in partnership with Valtech

Vortex Commerce Ltd on behalf of AKW

Business Change Award:


Lloyds Islands Community Bank

Royal Bournemouth and Christchurch Hospitals Trust Outpatients Department in partnership with Social Facilitators and Humap Software

Sagittarius on behalf of Contiki

Thomoson Reuters

Virgin Trains

Cloud Service Award:

SignStix Ltd


Nobly POS

 DX Innovation Award:

Draper and Dash


Rachel Dalton Communications on behalf of Ieso Digital Health


The BIO Agency on behalf of British Airways

Three UK

Mobile Strategy Award:

Aston Barclay Group


Nobly POS

Three UK

Virgin Trains

Omni-Channel Experience Award:

Business Stream

Divido Financial Services Ltd


Lloyds Banking Group

Severn Trent

Vizolution in partnership with O2

Use of SEO:

Banc on behalf of Gazprom Energy UK

Three UK

Virgin Money

Digital Team Award:

Absolute Design Associated Ltd on behalf of 3P Direct Ltd

B&Q plc in partnership with Digits Industries Ltd

Digital Transformation Service Northern Ireland


Severn Trent

Beyond the Blockchain – The Role of Traydstream within End-to-End Transactions


A lot has been made recently of the advent of blockchain in financial services, and banks must be applauded for their commitment to change; consortiums like R3 are clearly positive initiatives that demonstrate the industry-wide desire to innovate. With global trade finance revenues reaching their lowest level in seven years, with a 5% decline year-on-year announced for the first half of 2017, as reported by GTR[1], this desire has reached a tipping point.

Trade Finance is one area, in particular, where the introduction of blockchain technology would appear to have a profound impact.

Trade remains an industry that relies on the iterative updating and transfer of paper-based documentation but with blockchain these iterations could be centralised – or rather decentralised – removing the costs and delays involved with the duplication and transfer of documentary credit between buyers’ and sellers’ banks and insurers. This approach enables the simultaneous digital recording of data across multiple parties, leading to secure transactions and instantaneous updating.

This is however only one part of the process as far as trade finance processing is concerned. The ‘heavy lifting’ involved in the scrutiny of transaction documentation for regulatory compliance remains largely un-automated, and this is where Traydstream has focussed its efforts.

Currently banks employ extensive teams of ‘document-checkers’ to scrutinise the transaction documentation. This involves different aspects of scrutiny including highlighting discrepancies between entries or missing fields; ensuring compliance with international trading standards and embargoes as set by the UCP Rules and ICC’s ISBP regulations; and spotting contravention of country and port specific sanctions, as well as internal banking policies.

Since the financial crisis these regulatory requirements have accelerated drastically with the number of individual regulatory changes that banks must track on a global scale more than tripling since 2011, to an average of 200 revisions per day, according to BCG research.[2]

This has led to spiralling compliance costs for banks with the cost of inaction being equally severe – ‘strict regulatory enforcement has brought cumulative financial penalties of roughly $321 billion (through to the end of 2016).[3] It is in this environment that the need for smarter methods of reviewing and scrutinising transactions has become mission-critical.

Traydstream’s solution is aimed at solving these challenges, reducing the regulatory burden without sacrificing transaction scrutiny or security. We have spent the last three years developing a platform that extracts data using a propietary OCR engine, breaks down the conditions of the document and scrutinises it for regulatory compliance using with what we believe to be a unique rule engine.

The platform mirrors exactly the job of a document checker today, using cognitive behavioural technology to learn from each transaction, memorise document behaviour, and perceive potential issues.

With this tailored use of Artificial Intelligence and Machine Learning, the platform can automate the end-to-end processes of trade finance using manual paper based records, OR their digital equivalents through blockchain technology.

Smart contracts (which are one of the most highly anticipated applications of the blockchain) are, in effect, computer programs that verify, or enforce the negotiation or execution of an agreement.  Clearly this has highly positive implications in facilitating documentation BUT they still need to be checked, scrutinised validated, and this is the purpose behind Traydstream.

At Traydstream, we view the processes behind regulatory compliance as one of the big challenges that lie in Trade Finance and have hit this ‘head-on’ to change the landscape on how trade is processed.   We are committed to delivering an intelligent end-to-end solution that will process in minutes what currently takes banks hours and in many cases days.

We see Traydstream as a real game-changer, whose solution is only improved by blockchain adoption.  Having concentrated our efforts on solving the processing piece of the trade puzzle, we are excited to be launching our solution into the market.


Uzair Bawany

Felix Bradshaw


[1] Global Trade Review, ‘Global trade finance revenues hit seven-year low’, <>

[2] Boston Consulting Group (BCG), ‘Global Risk 2017: Staying the Course in Banking’, <>

[3] BCG, ‘Global Risk 2017: Staying the Course in Banking’.