
Most recently as the Chief Finance Officer of Haygain, a recognised global leader in Equine Health, and for over 8 years at Alfresco Software, a leader in document management solutions, James has a deep experience in building financially sustainable businesses focused on revenue growth, margin, as well as establishing an international presence.
This appointment is a significant addition to the Traydstream team, bolstering its discipline in finance and budget management; further standardisation of operational procedures; as well continuing to engage collaboratively with its key investors and stakeholders.
On his shift into FinTech and appointment at Traydstream, James commented “I am excited by the huge potential of Traydstream’s offering as well as the pace and commitment of its teams across the globe. I am looking forward to helping achieve its extraordinary vision for the trade finance industry.”
Sameer Sehgal, CEO of Traydstream, remarked “I am truly delighted that James has joined us with his outstanding track record in growing companies. He will play a key role in helping us reach our financial objectives as we continue on the path of financial sustainability and profitability. I look forward to working closely with him in delivering the revenue goal we’ve set for our firm.”
Why alignment matters in Digital Trade
Goods move across borders, payments follow their own routes, documents are checked and re-checked, yet the processes that hold everything together rarely draw. When they work, they disappear into the background. It is only when something falters that their complexity...


